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23/12/2015
Esha Abrol, CITP|FIBP, is an ambitious international marketing professional and entrepreneur whose passion for marketing and international trade have taken her in many different directions, continually developing her skills to help businesses grow globally.
09/12/2015
Trish Tully, CITP|FIBP, BComm, MBA, is the VP Marketing and Sales at Survival Systems Limited, the world’s leading provider of training simulator solutions for emergency and survival situations.
27/11/2015
All parties in all commercial transactions should be aware of the potential for fraud. In some cases those parties you negotiate with may not even be aware of the liability they pose. Being vigilant by doing your due diligence is the only real way to prevent fraud in your international contracts.
25/11/2015
Raj Devani, CITP|FIBP, is an accomplished supply chain, purchasing and customer service professional and former business owner who immigrated to Canada from Nairobi, Kenya in 2011.
13/11/2015
For a company to develop the most effective plan for marketing a product internationally, it must understand the needs, desires and income of its potential customers by conducting thorough international trade research. It must also have full knowledge of distribution systems, delivery times, pricing and the most effective methods of promotion in the intended market.
11/11/2015
Greg Gerritsen, CITP|FIBP is the Global Logistics and Trade Compliance Manager at Phoenix Technology Services, an international oil and gas services company based in Calgary, Alberta.
30/10/2015
Trade finance has shifted from a fairly esoteric, focused and niche element of global trade to become an integral part of the most fundamental aspect of international trade: the global supply chain.
28/10/2015
Maxim Berdichevsky, CITP|FIBP is Deputy Director, Investment Trade Policy Division at the Department of Foreign Affairs, Trade and Development (DFATD) in Ottawa, where he negotiates bilateral investment treaties between Canada and other countries.
14/10/2015
Gordon Ham is an international business consultant, currently a Partner in Infinitum Consulting, an international business consultancy firm that helps companies set up shop in new overseas markets, from market research to developing partnerships and staffing, as well as President and Founder of GH and Associates. He is currently based out of Cochrane, Alberta.
09/10/2015
The ultimate market entry strategy a company might pursue on its own is to build a wholly owned subsidiary in the target market. This is a form of foreign direct investment and they are usually referred to as Greenfield investment strategies.
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