29/03/2019
Kayla Beck, CITP|FIBP – Online Marketing & Career Promotion
Kayla Beck, a newly minted Certified International Trade Professional (CITP), shares how her CITP designation is helping her succeed.
marketing
06/02/2019
Why business development needs to be a company mindset, rather than just a department
A business development mindset suggests a proactive management style, with a commitment to always seek ways to prospect for business – be it “new” or old.
16/01/2019
Cameron Branston, CITP|FIBP – Commercial Officer
Cameron Branston has spent over 15 years working on both sides of the Atlantic to build stronger economic ties between Canada and the UK.
03/04/2018
Take your international marketing into the 21st century with the 4 E’s
The 4 Es of marketing – experience, everyplace, exchange and evangelism – is taking over as an alternative to the traditional 4 Ps approach due to the digital age.
19/04/2017
Tahir Khurshid, CITP|FIBP – Marketing Consultant
Tahir Khurshid is an expert in his field, with over 30 years of global experience working for companies like Proctor and Gamble, Unilever, Mars and PepsiCo.
09/02/2017
Sylvain Charbonneau, CITP|FIBP – International Trade Consultant and Educator
Sylvain Charbonneau balances teaching FITTskills courses with running his own international trade and communication consulting company, SC Communication.
08/02/2017
The success of U.S. marketing methods shouldn’t affect the Canadian way of selling
There are no quick fixes in international trade – maintaining a steady focused effort to be the best in what you do will always succeed in the end.
17/07/2015
Improve your business efficiency by selecting the right external supplier
If you decide to outsource, you need to know how to determine what aspect of your business you need to turn over to external suppliers, and which external supplier will make the best partner for your business.
17/06/2015
Ann Archer, CITP|FIBP – International Logistics Specialist
Ann Archer, CITP|FIBP, is an International Logistics Specialist for General Dynamics Land Systems – Canada (GLDS-C), a company based out of London, ON which manufactures light armoured vehicles (LAVs) and provides full fleet life cycle support including upgrades, repair services and training.
05/06/2015
4 lessons learned from famous market entry failures
Occasionally, huge companies fail in new markets. Just because a company may have an internationally recognized and respected brand does not mean that it is invulnerable to failure when it tries to enter a new space.
Here are some of the most famous market entry failures of the past few decades, and the lessons to be learned from them.