16/08/2017
4 nifty cost-saving alternatives you can use to save big when you go international
For an SME, the market entry costs can quickly. Here are some cost-saving alternatives you can use to go global.
market research
03/08/2017
Desarai Mosher, CITP|FIBP – Strategic Account Executive
With such impressive results in her career so far, Desarai Mosher is poised to keep expanding her career horizons and help the community she values dearly.
02/08/2017
6 rankings to look at when exploring Latin American markets
When researching various Latin American markets, looking at rankings will help you understand each market and compare and prioritise them.
28/06/2017
Vivien Gomes, CITP|FIBP – Manager and Publisher
Vivien Gomes is an experienced market researcher balancing several projects, including her own publishing business and working for a TV production company.
27/06/2017
Your export strategy is incomplete without these 4 things
One of the most important questions that I am frequently asking my clients nowadays is “what exactly is your export strategy?” Exporting strategies vary inevitably from case to case, but they all need these 4 things to be complete.
12/06/2017
Can you do business in markets facing trade barriers? And should you?
How can businesses overcome trade barriers of all kinds in markets with potential (and should they)?
17/05/2017
Top 5 market research tips straight from the experts
Market Research minimizes the risk of failure because you get to know who your target audience & establish their needs. Here are the top 5 market research tips straight from the experts.
15/05/2017
Turning your ideas into global products and services
During this month’s #TradeElite Twitter chat, we asked the professionals about the entire global products and services development process from research to marketing, in-market testing and compliance with local regulations.
02/05/2017
What to consider—and why—when translating your company’s website
When it comes to business, in order to compete in a specific market, you have to speak the language of your target audience and so does your website.
28/04/2017
7 cultural factors you need to consider when choosing your next export market
It is essential that companies take into account the lifestyles and culture of countries to which they are considering exporting.