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06/08/2014
New media technologies have transformed the way we communicate, network, and share information. They can also play a key role in the identification and validation of trade and investment opportunities. Furthermore, these technologies can enable you to keep abreast of on-the-ground developments in your market of interest.
21/07/2014
Break down the market characteristics of your target country to identify opportunities: market research is the first step in the internationalization process. Expanding into foreign markets, especially Asia is a complex and resource intensive activity.
04/03/2014
Raw data alone are not sufficient to develop a company’s market knowledge. The data must be analyzed to give them meaning and then put in context to generate insights about the international business environment. This process of taking raw data and analyzing them strategically is called market intelligence.
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