02/05/2017
What to consider—and why—when translating your company’s website
When it comes to business, in order to compete in a specific market, you have to speak the language of your target audience and so does your website.
market research
28/04/2017
7 cultural factors you need to consider when choosing your next export market
It is essential that companies take into account the lifestyles and culture of countries to which they are considering exporting.
23/03/2017
3 easy ways to improve your business’s first impression in a new market
It’s true what they say – you only have one chance at a first impression. The good news is that your business’s first impressions can be steered, to a certain extent. Here’s why it’s so crucial to create the best first impression possible.
17/03/2017
Types of market research: What types of data do you need for your market research?
Any good market research is going to involve a lot of information. Here’s how to decide what types of market research data you’ll need, and how to get it.
24/02/2017
How to apply market intelligence to your products and processes
Research findings are of little or no value until they can be applied to solve problems and help make decisions.
25/01/2017
Navigating on-the-ground complexity to benefit from East Africa’s greatest potential
The best way for entrepreneurs to enter the East Africa market is to begin in Kenya and then fan outward with their offering to other states.
26/09/2016
5 of the best sources to use for your initial market research
When it comes to initial market research, some sources are much higher quality than others. Here are five of the best sources to use as you’re starting out.
23/09/2016
Is there really any difference between marketing domestically and internationally?
Do domestic and international markets really differ?The answer to this question is both yes and no.
16/09/2016
Use Amazon Global Selling and Fulfillment to expand your small business
For SMEs beginning to explore international markets, Amazon Global Selling and Fulfillment by Amazon are great tools and support you can use to succeed.
16/09/2016
Bronze, silver or gold? Ranking Latin American countries in your export strategy
In order to help you rank Latin American countries for your export strategy, answer the questions below and see how you’d rank them in your podium?