CITP Spotlight: Samantha Kussmann, Business Development Manager, Export Development Canada

Samantha’s fascination with the interconnectivity of the world’s goods have led her to some fascinating adventures of her own, including leading major projects helping SMEs enter new global markets and guiding the Prime Minister of Estonia at an important industry event.

Meghana Joshi

I am the Email Marketing Specialist for the Forum for International Trade Training. My background is in content marketing, copywriting, research and creative writing. I am passionate about my craft and enjoy creating content that attracts, impacts and resonates with my audience.

How to use content marketing to promote your brand in export markets

Content is the cornerstone of online marketing. It involves creating and sharing relevant and engaging information with the target audience through articles, blog posts, videos, podcasts, webinars, and other formats. Here’s how you can use it to engage your export markets.

FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.

CITP Spotlight: Yuzuru Mizohata – Vice President, Mars Global Expansion Consulting

Yuzuru’s forte of nurturing strong business relationships helps him easily bridge every gap between foreign suppliers and his Japanese consumers. With his keen business acumen and a deep knowledge of Japanese markets, he looks all set to launch his new importing company.

Meghana Joshi

I am the Email Marketing Specialist for the Forum for International Trade Training. My background is in content marketing, copywriting, research and creative writing. I am passionate about my craft and enjoy creating content that attracts, impacts and resonates with my audience.

B2B selling in the ASEAN marketplace – the top 5 things you need to get right

The ASEAN marketplace is not about products and price points, it’s about people and relationships. Here’s how you should approach B2B sales in this profitable region.

Peter Gray

Peter Gray, CITP, is a B2B sales, marketing and business development professional with a diverse background and underpinning record of successes in building businesses, developing people & partnerships, and creating growth opportunities for leading multinationals operating in the ASEAN building materials, MRO & OEM industrials, and DIY consumer goods sectors.

CITP Spotlight: Ozgun Papan Kasik, International Partnerships & Business Development Strategist

Ozgun’s fascinating career journey has led her to visit more than thirty countries. She specializes in building effective business partnerships and negotiating win-win deals at global levels.

Meghana Joshi

I am the Email Marketing Specialist for the Forum for International Trade Training. My background is in content marketing, copywriting, research and creative writing. I am passionate about my craft and enjoy creating content that attracts, impacts and resonates with my audience.

CITP Spotlight: Hadi AlShawaf, Logistics & Supply Chain Professional

After being totally immersed in building his professional skills and working hard at acquiring valuable experience, Hadi took the next step to boost his credentials by earning the professional stamp of expertise as an international trade practitioner.  

Meghana Joshi

I am the Email Marketing Specialist for the Forum for International Trade Training. My background is in content marketing, copywriting, research and creative writing. I am passionate about my craft and enjoy creating content that attracts, impacts and resonates with my audience.

CITP Spotlight: Daniel Lewis – Founder, T By Daniel

After a traumatic near-death experience, Daniel took his career in a completely different direction and became a global entrepreneur. Now an inspiration to many, he is using his experiences as a platform to help others follow their career dreams. Read his story.

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

How small businesses can save money and recover faster – experts weigh in on Twitter

Small businesses across the map still face a long uphill battle, but we wanted to dig into how they can lower costs today to help make it through to the better days ahead. And how to really hit the ground running as soon as possible.

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

10 things you can do from home to boost your export business

Ten things you can do from home to support your export business during the coronavirus crisis, once you’ve dealt with the urgent.

Gabriela Castro-Fontoura

Gabriela Castro-Fontoura is Director at Sunny Sky Solutions (www.sunnyskysolutions.com), supporting overseas companies across Latin America. Gabriela specialises in market research, distributor recruitment, soft-landing and trade missions across the region, from her base in Montevideo, Uruguay.

COVID-19 effects & next steps for your global business: experts weigh in on Twitter

To get some answers on the effects and next steps for businesses of all shapes and sizes during the covid-19 crisis, we assembled a team of experts to provide advice and resources on Twitter. Read the highlights below and follow the links for more information.

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.