CITP Spotlight: Yuzuru Mizohata – CEO at Brand New Trading Inc.


Earned his elite CITP®|FIBP® designation: April, 2020

Although Yuzuru Mizohata had been interested in international trade since his early days, it was only while working for a Japanese used goods company that he became aware of the high demand for technologically advanced Japanese productsConversely, it also brought home the fact that many products sold in other countries were no longer used in Japan.    

Overall, the experience offered him insights into the Japanese market, giving him valuable pointers about the type of products that would be viable for overseas suppliers to export to Japan.  

Establishing a new importing company in 2020 

As with any new ventureYuzuru is adjusting to the complexities and challenges that such a project entails. He does his best to stay on top of all the questions his overseas suppliers are likely to ask. These usually centre around to his proposed Japan marketing strategy and the anticipated sales. He also makes sure to provide the contractors with every bit of relevant information as early as possible, even though it often means working across different time zones. 

Yuzuru’s efforts at striking contracts with foreign companies to sell cutting edge products in Japan will soon result in a successful product launch 

I am looking forward to selling their amazing products in Japan and hope Japanese consumers will love them. 

Yuzuru’s greatest strength – building productive relationships 

An accomplishment Yuzuru is particularly proud of comes from his time working for a food importing company. His tasks consisted of negotiating with suppliers regarding the price and delivery date, managing sales contracts, shipping instructions, shipping schedules, and shipping documents related to importing the various foods from all over the world. It was there that his forte of nurturing strong business relationships came to the fore when he went on to translate the latest information regarding agricultural products from all over the world to his Japanese clients.  

I built a wonderful relationship with every person in charge as I supplied the necessary information in a timely manner for them.” 

Yuzuru’s efforts led to a significant increase in sales and established his reputation for being able to bridge every gap between foreign suppliers and Japanese clients/consumers.  

Communication skills and respect for foreign cultures is key to succeeding at international trade 

Yuzuru believes that it is important to maintain frequent dialogue and discussions with foreign clients in order to keep communication channels open. The other essential ingredients for building successful international business partnerships are an understanding of and respect for foreign customs and culture, without which no trade endeavour can be possible.  

Upskilling to receive a well-rounded training in international trade 

Yuzuru soon realized that he needed a deeper understanding of the trading industry as he often found himself struggling with different aspects.   

He enrolled at Sprott Shaw College to receive in-class FITTskills training, with the aim of gaining holistic knowledge and getting current with the latest trends in global business. The trade training not only helped him gain business know-how but also brought him in contact with students from diverse cultures. This gave him an opportunity to learn about their experiences, lifestyles and preferences – valuable insights for any aspiring trade practitioner. 

What Yuzuru enjoyed most about the FITTskills courses was that they covered all aspects of international trade – from assessing the feasibility to market research, and from logistics to product development and marketing.  

My  favorite FITTskills course wasProducts and Services for a Global Market” because I could gain practical knowledge I could put to use right away. When it comes to importing products, we sometimes need to adapt or customize products as well as comply with regulations and law. Before importing products, we need to analyze how these differences may impact cost, product testing, sales and marketing, and so on. This course is especially necessary for all importing companies.

Adding an industry-backed designation to take him closer to his professional goals 

Yuzuru says he had two main reasons that prompted him to apply for the CITP designationThe first was to prove his competency to overseas suppliers and earn their confidence. This would go a long way in building productive relationships when he would begin to run his own company. It also augured well for his plans of establishing a branch office in North America to sell Japanese products. 

The second reason was to set an example to his employees and motivate them to upskill their business knowledge by getting trained in international trade. He feels this will enable his team to work together in a more organized and systematic way. 

Yuzuru earned his CITP designation in April 2020 and feels honored to join this distinguished community of global business professionals. It is an important step that helps make possible his dream of setting up new branch offices in North America. He is keenly aware of the ethical responsibility and commitment to international trade that is intrinsic to the designation and firmly believes that it will contribute to his success.  

I am sure that the CITP designation will lead my company to succeed globally.

As CEO of his company Brand New Trading Inc, Yuzuru’s talent, energy and love for his profession will not only spur him on to achieve his goals, but is sure to also raise the bar for his team – inspiring them to reach their full potential.  

Learn more about the CITP®|FIBP® designation


Advance your career and build your professional credibility in the field of global business by earning the Certified International Trade Professional (CITP) designation.

Why Earn the Certified International Trade Professional (CITP) Designation?

The Certified International Trade Professional (CITP) designation is the world’s leading professional designation for the field of international business. So whether you’re new to global trade or have over a decade of direct experience, you’ll find the CITP designation can help advance your career and build your professional credibility.

The CITP designation sets you apart in the competitive international business industry because it’s proof you possess the competencies global business experts have identified as being essential for a successful career in international trade. It also recognizes your dedication to ethical business practices and ongoing professional development—both of which are desirable traits for today’s global business practitioners.

Click here to take the next steps to your CITP designation

About the author

Author: Meghana Joshi

I am the Email Marketing Specialist for the Forum for International Trade Training. My background is in content marketing, copywriting, research and creative writing. I am passionate about my craft and enjoy creating content that attracts, impacts and resonates with my audience.

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