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09/01/2015
A successful venture into the international marketplace requires establishment of goals, sound preparation, efficient implementation and early follow-up. The following are prerequisites for successful planning and implementation of personal selling tools in your target foreign market.
06/01/2015
Reflecting on my own experiences, I would agree entirely that being prepared for cross-cultural differences will help with growing your international business more smoothly.
24/12/2014
Christine Colevray, CITP®|FIBP®, is a Vice-Consul and Trade Commissioner with Foreign Affairs, Trade and Development Canada (DFATD) at the Consulate of Canada in Düsseldorf, Germany….
23/12/2014
Admitting what they don’t know will go a long way toward helping them get the good information they need to go global with success!
19/12/2014
Back in 2013 when I joined FITT, we had a social media community of about 3,000 users. Little more than a year later, that community…
16/12/2014
If it’s doing either, are you aware of how the political risk in emerging markets can threaten your bottom line?
12/12/2014
Companies decide to form strategic global business alliances for many reasons.
10/12/2014
Nicole Lauzon, CITP®|FIBP®, is a Trade Commissioner for the Department of Foreign Affairs, Trade and Development Canada (DFATD). She works at the Canadian Consulate in…
05/12/2014
Determining the research objectives is an early and essential stage of the international trade research process.
03/12/2014
Hoda Ahmed, CITP®|FIBP®, is currently a Marketing Manager with the Business Development Group at Export Development Canada (EDC).
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