20/01/2017
The seven C’s you need to organize your marketing strategy
The seven Cs of marketing take a closer look at the overall marketing strategy by considering how best to communicate to customers.
Marketing&Sales
16/12/2016
How to link international trade research to marketing decisions
Once a company performs, gathers and analyzes the results of its international trade research efforts, it is ready to make global marketing decisions.
04/11/2016
You can’t sell to a new market until you understand their politics
There is a tendency among some businesspeople to think that politics and law should be left to someone else. However, for international marketing, the political environment of a target market plays a critical role.
23/09/2016
Is there really any difference between marketing domestically and internationally?
Do domestic and international markets really differ?The answer to this question is both yes and no.
16/09/2016
Use Amazon Global Selling and Fulfillment to expand your small business
For SMEs beginning to explore international markets, Amazon Global Selling and Fulfillment by Amazon are great tools and support you can use to succeed.
13/09/2016
These tips for working with Americans will make your interactions more effective
In working with Americans, here are a few cultural tips I can give to help you highlight differences you may not notice and build stronger relationships.
15/08/2016
Create a winning international marketing plan by nailing your market research
Entering a new market requires a deep dive into the minds, lifestyles, habits and communication style of your new clients. Gathering accurate information to give you a full picture of this market will be the key to success in expanding your business into this new region.
11/07/2016
What are the major challenges and opportunities in international pricing?
“The price is right” may be a phrase more closely associated with a midday Bob Barker game show than international trade. However, it’s crucial for…
24/06/2016
The 5 stages of evolution in your international marketing plan
Companies that go international have several distinct evolutionary stages of their international marketing plan, which you can use to create your own.
10/06/2016
Why Amazon will win against Alibaba in the battle for e-commerce domination
For companies looking to take advantage of the surge of e-commerce sales in the global business world, I think that Amazon will win for several reasons.