What are the major challenges and opportunities in international pricing?


International Pricing Options

International Pricing Options

“The price is right” may be a phrase more closely associated with a midday Bob Barker game show than international trade. However, it’s crucial for professionals buying and selling their goods around the world to know what prices to set and accept in their transactions.

Setting the wrong price for your goods or services can wreck an otherwise excellent business, while providing the ideal prices for your target market can put you ahead of competitors as an industry leader.

To address this topic, FITT hosted a #TradeElite Twitter chat on Thursday, July 7. Here are some of the highlights, which can help you create or improve your very own international pricing strategy.

Moderator: Lucie Newcomb (@NewCommGlobal), CEO, The NewComm Global Group, Inc.‎


Sarah Barnes-Humphrey (@icecorplog), Director of Marketing & Strategic Sales, ICECORP Logistics

Lisa Hendrickson (@lisamax), Founder and CEO, SparkCity

Bruno Herrmann (@BHerrmann_INTL), Director, Digital Globalization, Nielsen

Ken Zwerdling (@FStaffing), CEO, Foreign Staffing

How has increased customer focus on transparency via the Internet affected your pricing?

Which pricing strategies/methodologies do you use? Why?

What was your biggest pricing lesson?

The final question was about the specific context for pricing strategies:

Read the rest of the chat and follow future discussions by following the #TradeElite hashtag.

Stay tuned for the next #TradeElite chat, coming up Thursday, August 4 from 2:30-3:30PM ET.

About the author

Author: Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

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