08/04/2014

Human or machine translation for your international business communications?

Google or not to Google? That is the question. Or rather, when it comes to translating important international business communications, that’s one of the questions a new exporter may ask. That’s because free translation online—what the translation industry calls machine translation, or MT—can be really tempting to time- or budget-pressed exporters.

04/02/2014

5 truths of business meetings in Latin America

After 13 years in the UK, coming back to live and work in my native Uruguay has meant re-adjusting to business culture here. I own my own international trade business (Sunny Sky Solutions) but I also work with many UK businesses across the whole of Latin America. And this means meetings. Lots of meetings. Now, remember that Latin America is vast – it comprises 600 million people across two hemispheres, two main languages and 19 countries. So there’s a lot of variety. However, from my own experience but also from talking to many businesspeople within Latin America and with those from outside that have done business in the continent, here are my 5 truths of business meetings in Latin America…

20/12/2013

A FITT Year Indeed!

‘Tis the end of the year and all faces are grinning, All those launches and products sure kept FITT staff spinning. Let me tell you a few of the things we have done, Some really great projects, there’s a lot more than one!

16/08/2013

Taking care of business the Italian way

So a slower-paced working environment and a keen focus on humanity rather than the bottom dollar seems to work for small businesses in Italy. But would it benefit small businesses in other regions of the world as well?

09/07/2013

How to create effective marketing content for your international trade business

People nowadays are overwhelmed with so much information that they’re unwilling to spend much time with advertising. They will however spend time with stories and people; content they can actually connect with. Creating content that is shareable in this era of abundant content requires it to be Relevant, Interesting, Timely, and Entertaining.