28/07/2015

Following the Yellow Brick Road to a successful international career

Even though the majority of the yellow brick road is polished and smooth, the road has areas where many bricks are broken or have been uprooted from their foundation. When I look back on my own journey to a successful international career, the road that I followed looped by steep cliff edges, and was riddled with its share of missing bricks and potholes.

30/06/2015

How I am leveraging my education and experience for trade impact

I first became interested in trade during my time at business school in the Netherlands. The experience opened my eyes to many of the non-tariff barriers that enterprises face in reaching export markets and how businesses from a “small country” can actively participate in international trade. Now I am leveraging my experience and education for trade impact.

19/08/2014

Six steps to finding out if you’re ready for international trade

But even if you have a product or service that seems to have international appeal, your company may not actually be ready for international trade. Doing business overseas is much more complicated than staying at home, and any successful exporter will tell you that they looked very carefully at their company before they decided to go abroad.