Search Results for: communication

4 social media marketing stats to help small businesses improve results

These important social media marketing stats and trends could be your key to winning over new customers and increasing conversions to sales.

Francis Mansueto

Francis has been writing for more than a decade now, focusing on Digital Marketing in the last couple of years. He is currently in charge of writing web-optimized content for RingCentral, an industry-leading cloud phone systems provider. Francis is also a voracious reader, spending most of his free time immersed on fictional worlds. You can reach him through Twitter at https://twitter.com/kikomansueto.

The biggest threats and opportunities in tomorrow’s global marketplace

This is the perfect time to ask the experts what’s in store for global business, and where tomorrow’s biggest threats and opportunities will be. Here are their insights.

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

4 nifty cost-saving alternatives you can use to save big when you go international

For an SME, the market entry costs can quickly. Here are some cost-saving alternatives you can use to go global.

Katharina Marbach

Katharina Marbach is the Product Marketing Manager at Clevver GmbH which provides digital tools for companies to internationalize. On the side, she also work as a freelance consultant for small businesses. Katharina's aim is to find innovative ways for small businesses to improve their stance in their local markets as well as find footing in international markets.

Get on board with e-commerce – your competition is already there!

E-commerce is radically shifting how customers are interacting with businesses. Customers can now go online and shop across a multitude of stores in a seconds.

Chris Blood-Rojas

Chris is the marketing and communications intern at the Forum for International Trade Training (FITT). He is a graduate of Carleton University with a Bachelor of Arts honours degree in communication studies as well as the Algonquin College public relations program. His background is in communications, marketing, and public relations.

Top 10 mobile apps that can help you manage your global business

These 10 excellent mobile apps can help you manage your global business and improve your international trade knowledge while on-the-go.

Bennett O'Brien

Bennett O'Brien is a freelance writer from the state of Massachusetts in the United States. He holds a bachelor's degree from Westfield State University, and graduated cum laude. Currently he is expanding his freelance writing career, and enjoying the opportunity to write on a variety of business topics.

How translators and marketers can work together to sell your products internationally

Transcreation has become a trendy word among translation companies seeking to differentiate themselves from their competition and machine translation.

Sandra Cravero

Sandra Cravero is a Spanish language services exporter specializing in international trade, tourism and publishing, based in Santa Fe City, Argentina. Sandra is a sworn translator and certified in literary, scientific and technical translation studies. She helps small-medium business owners and their management teams take well-thought language strategies to step into Spanish-speaking markets.

How to use social media as a marketing tool

Social media has been playing a role in the shopping journey for a while now. But it is increasingly serving as a platform for commercial activity.

Chris Blood-Rojas

Chris is the marketing and communications intern at the Forum for International Trade Training (FITT). He is a graduate of Carleton University with a Bachelor of Arts honours degree in communication studies as well as the Algonquin College public relations program. His background is in communications, marketing, and public relations.

Why it’s time to recalibrate Canada’s exporting GPS

Instead of a passive “wait and see” attitude, perhaps it is time to look more aggressively for alternatives to the usual Canada export markets.

Ennio Vita-Finzi, CITP|FIBP

Ennio Vita-Finzi is a Certified International Trade Professional (CITP) and was a Trade Commissioner in Europe, Latin America and the US as well as President of the Canadian Council for the Americas during NAFTA negotiations. He has been a multinational executive and entrepreneur and is now a College lecturer, keynote speaker, and author based in Montreal. (e.vita-finzi@sympatico.ca)

Will populist politics pull the plug on trade progress? Survival tips for executives

We should have faith that trade progress is good. 85% or more of new opportunities in the next 5 years are somewhere outside of your country. Go for it!

Doug Bruhnke and Frank Vogelgesang

Doug Bruhnke and Frank Vogelgesang are members of the global tribe and executives at Global Chamber®, the first chamber of commerce focused on growing cross-border trade and investment in a collaborative way across 525 metro areas around the world. Doug is CEO/founder of Global Chamber® based at headquarters in Scottsdale. Frank is Global Advisor of Global Chamber® Berlin.

Can Canada compete in the global market? The experts weigh in

A recent iPoliticsLive event brought together industry experts to discuss current and future challenges facing Canadian businesses engaging in international trade.

Chris Blood-Rojas

Chris is the marketing and communications intern at the Forum for International Trade Training (FITT). He is a graduate of Carleton University with a Bachelor of Arts honours degree in communication studies as well as the Algonquin College public relations program. His background is in communications, marketing, and public relations.