Hoda Ahmed, CITP|FIBP – Marketing Manager
Hoda Ahmed, CITP®|FIBP®, is currently a Marketing Manager with the Business Development Group at Export Development Canada (EDC).
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Hoda Ahmed, CITP®|FIBP®, is currently a Marketing Manager with the Business Development Group at Export Development Canada (EDC).
I always wanted to have a career related to international business.
Have you ever given a presentation to industry professionals in a foreign market?
Recently I was analyzing an international software company’s marketing program. The company had been steadily growing and entering new international markets. But when I examined its international marketing program, it was clear the company’s marketing tactics, programs, partners, etc. were inconsistent.
Dr. Gabriel Huston, CITP®|FIBP®, serves as a Professor at Toronto’s Seneca College School of International Business. He also represents the Batak indigenous people of North…
Native English speakers, however, do not need to learn a new dialect of English as a second language in order to successfully communicate better in global markets and with people speaking English as a second language. That is, if you can follow these rules:
I could not believe that in today’s modern world, such old-fashioned regional prejudices could possibly create barriers to international trade.
The first innovation challenge for an international business is that at least a portion of its customers are in other countries. Finding out what they…
Before entering into an international supply agreement, companies should ensure that they are aware of all international regulations that might affect the purchase, including export…
Barriers of entry to international markets are being lowered through higher visibility and reach provided by the digitization of business on a global scale.
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