04/08/2017
Improve your service exports with servitization
It’s important to understand the relationship between services and products when developing products, and how servitization can help you to export services.
Market Entry Strategies
25/07/2017
Why it’s time to recalibrate Canada’s exporting GPS
Instead of a passive “wait and see” attitude, perhaps it is time to look more aggressively for alternatives to the usual Canada export markets.
27/06/2017
Your export strategy is incomplete without these 4 things
One of the most important questions that I am frequently asking my clients nowadays is “what exactly is your export strategy?” Exporting strategies vary inevitably from case to case, but they all need these 4 things to be complete.
26/06/2017
Why exporters should diversify beyond U.S. markets – and how to do it right
Diversification has long been the popular advice to Canadian businesses. Here’s how to do it right to enjoy export success beyond the U.S.
16/06/2017
6 market entry practices specifically for service exports
Service exports come with their own market entry challenges. Here are 6 practices service exporters can use to gain a foothold in a new international market.
08/06/2017
A short 4 step guide to cultural fluency for exporters
Building trust is often the key to sales success, but how do you build trust when you’re trading across borders and you’re not sure about the rules of the game?
06/06/2017
What did I miss on CETA? Catching up on the most recent information
Here’s an overview of all of the most important information you need to know about CETA since the EU Parliament vote in February, and how you can benefit.
19/05/2017
Avoid awkward cultural faux pas by doing the proper research
Cultural research is essential to help avoid mistakes, and this knowledge provides a solid foundation for getting started in new markets.
01/05/2017
8 secrets to a successful in-market meeting
I’ve been to 40+ countries in my career and created a finely-tuned approach for in-market meeting success. Here are 8 tips to get more out of your meetings!
20/04/2017
Is your next technology project team in Costa Rica?
Costa Rica offers a wealth of opportunities for Canadian exporters. Eight leading-edge technology companies are headed to Canada on a trade mission to help build these relationships.