The story of how it all began for us, the Forum for International Trade Training (FITT)

Like many before him—and some after as well—Dieter Hollweck learned how to do international trade from the ground up; through the school of hard knocks.

“Learning that way is very expensive, and can sometimes be deadly for your business,” says Dieter, the Forum for International Trade Training’s (FITT) founding father. “But everybody had an international trade horror story back then!”


Gathering competitive intelligence before you enter foreign markets

One of the key mistakes companies make when selecting a market entry strategy is to focus on their capabilities and goals and forget to gather competitive intelligence in their chosen market. The higher the level of competition in the market, the lower the profits that can be obtained.


Use market intelligence to make better global trade decisions

Raw data alone are not sufficient to develop a company’s market knowledge. The data must be analyzed to give them meaning and then put in context to generate insights about the international business environment. This process of taking raw data and analyzing them strategically is called market intelligence.


How to get hired for a career in international trade

Are you looking for a career in international trade? It is not all about searching, it is also about researching and showing potential employers that you are serious and that you make contact with them having already done your research.