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29/03/2018
You’ve finished conducting your market research. You’ve identified trade and investment opportunities you want to pursue in your target market, you’ve examined your company’s ability…
09/05/2017
There are two elements you need to carefully juggle so that you can tell your story properly, and these are Quality and Price; more specifically, the right quality at the right price.
24/02/2017
Research findings are of little or no value until they can be applied to solve problems and help make decisions.
31/01/2017
This simple market entry checklist can help identify the steps required to successfully enter a new international market.
16/12/2016
Once a company performs, gathers and analyzes the results of its international trade research efforts, it is ready to make global marketing decisions.
04/11/2016
There is a tendency among some businesspeople to think that politics and law should be left to someone else. However, for international marketing, the political environment of a target market plays a critical role.
11/01/2016
There is one fundamental risk which has traditionally challenged export growth – market selection. Technology is quickly helping to obviate that risk and clear the path for more companies to expand internationally by making decisions based on real data.
13/11/2015
For a company to develop the most effective plan for marketing a product internationally, it must understand the needs, desires and income of its potential customers by conducting thorough international trade research. It must also have full knowledge of distribution systems, delivery times, pricing and the most effective methods of promotion in the intended market.
15/08/2014
Whether or not to become involved in or expand in international trade is a crucial business decision. In today’s highly competitive and global business environment, companies are finding that they must incorporate some form of international trade in order to maintain their level of competitiveness.
14/07/2014
Given the complexities involved in expanding and doing business in foreign markets, it is very important for companies to conduct sufficient market research as part…
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