Could sunk costs leave your business shipwrecked in a foreign market?

In many cases, a substantial investment will need to be made to break into a new country. If none of these sunk costs can be recovered in the event that the venture fails or the company must pull out of the country, then many companies will be unable to take a chance on entry.


The 3 biggest risks you need to plan for before entering a new export market

There are many rewards to expanding business globally. Increasing global exposure, market share and profitability are just a few of the many good things that can happen. One major roadblock preventing organizations from growing their businesses in a new export market is the inherent risks involved.