Karla Cecilia Tripp, CITP|FIBP – Publisher

After working as a public servant and for one of the world’s most recognizable beverage brands, Cecilia has amassed over 16 years of logistics, sales, product development and marketing experience, and enjoys using it to excel in her current role as Publisher with Best Version Media.


Top three potential barriers to foreign market entry

Companies entering new markets might face problems or increased costs because of the business environment and the way in which companies operate. For example, marketing services might be prohibitively expensive. The banking system might be undeveloped, and certain payment mechanisms may be unavailable. Letters of credit might be unreliable or difficult to obtain.


How adapting product design can lead to supply chain improvements

Because more companies are outsourcing functions not directly related to their core
competencies, many specialist companies have grown up to provide those functions.
The strategic benefits of outsourcing include enhanced performance, better profitability,
and in the case of larger companies, increased shareholder value.