11 global business product characteristics that customers value

Any clear definition of a business should be accompanied by an understanding of who the customers are in that business. The next step is to develop an understanding of what global business product characteristics those customers value.

FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.

Could Vietnam become both the world’s next factory and business frontier?

One of the newest stories on the business frontier in Asia is Vietnam, which is well positioned to become the region’s manufacturing and trade hub across a range of sectors. Here’s what you need to know.

Emmanuelle Ganne

Emmanuelle is Vice President, Europe with the global strategy consulting firm Allam Advisory Group and a former counselor to the WTO Director-General Pascal Lamy with over 15 years of experience in international commerce, trade policy, and diplomacy. She has worked extensively on Europe, including Eastern and Central Europe, Russia and Central Asia, South Eastern Asia, and the Middle East and North Africa (MENA), and managed Vietnam's WTO accession process.

Greenfield investment strategies offer high risks and high rewards for highly motivated exporters

The ultimate market entry strategy a company might pursue on its own is to build a wholly owned subsidiary in the target market. This is a form of foreign direct investment and they are usually referred to as Greenfield investment strategies.

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

Africa is open for business, but is your business open in Africa?

Africa is open for business and ripe with opportunities, but they go largely untapped by North American firms, which have been hesitant to enter markets where their European and Asian competitors are already doing business – and profiting from it.

Leila Aridi Afas

Leila Aridi Afas is the Principal of EDGE Strategies, LLC, a boutique global advisory firm focused on fostering business opportunities for U.S. companies entering global markets, as well as generating partnership opportunities for foreign firms looking to build their network throughout the United States. You may contact her at Leila@edgestratllc.com and follow her on Twitter via @TheTradeLady.

One time “Fringe” NGO’s have become a vital part of the global business environment

Historically in an adversarial relationship with other major players in the global business environment, the NGOs, which form part of what is collectively referred to as “civil society”, have garnered significant political currency as the issues they champion become higher profile and priority across the globe. NGOs have gone from “fringe” to mainstream in the international trade and global business environment.

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

Costs you need to consider for a successful global business financial plan

While these factors are considered when making assessments of risk—in the context of developing a global business financial plan—they should be viewed in terms of the cost of sales or purchases and market competitiveness.

Daniella D'Alimonte

With her background in writing, marketing and business journalism, Daniella focuses on crafting quality stories and relevant content to inform and inspire the international business community.

Five strategies for negotiating international business contracts

When doing business internationally, there are numerous areas for negotiation. What happens if the merchandise is damaged during transportation? What inspections or authorization paperwork is…

Jacob Varghese

Jacob is the VP of Marketing and Technology at the Forum for International Trade Training. Focused on improving the customer experience. A Content chef; words, images, some code and a healthy serving of web analytics.

Lasting relationships and their impact on the costs of international business

The importance of personal relationships varies throughout the world, but relationship building skills are important for any business professional. This is affected by other competencies…

Jacob Varghese

Jacob is the VP of Marketing and Technology at the Forum for International Trade Training. Focused on improving the customer experience. A Content chef; words, images, some code and a healthy serving of web analytics.

How taxation, customs and VAT regulations in the EU can impact your export business

Business has gone global. That’s hardly news anymore. But for the first time in history, the world marketplace is open all day, every day, unrestricted…

Vincent Chetcuti

EDEN COMMUNICATIONS is an Ottawa-based research, writing and editing company, which has been in business since 1979. Mr. Vincent Chetcuti (eden.com@sympatico.ca), a former entertainment journalist, is the sole proprietor of Eden Communications. He has considerable expertise and experience in the international trade field having completed hundreds of projects for such organizations as the Department of Foreign Affairs and International Trade, Canadian International Development Agency, Canadian Commercial Corporation, Forum for International Trade Training, and Team Canada Inc.