Can you do business in markets facing trade barriers? And should you?


businessman jumping over hurdle

businessman jumping over hurdle

As more free trade agreements are reached and come into force, such as the recent ratification of CETA, opportunities are opening up for companies of all sizes to do business in new international markets.

However, at the same time that regions are making history with bilateral and multilateral trade agreements, the threat of protectionism and increased trade barriers is also giving importers and exporters pause in some markets.

This brought us to a natural question – how can businesses overcome trade barriers of all kinds in markets with potential (and should they)?

To explore this complicated topic, we asked the experts who are directly involved in trade policy, helping businesses overcome barriers to trade in new markets, and those who have “been there – done that” in this month’s #TradeElite Twitter chat. Here’s what they had to say.


Maxim Berdichevsky, CITP|FIBP (@MaximMGL), Deputy Director of Investment at Global Affairs Canada, based out of Ottawa, Ontario


Craig Atkinson, CITP|FIBP(@craigaatkinson) Director, International Trade and Development LEXMERCA International Trade based in Halifax, Nova Scotia

Darryl Anderson, (@DarrylWavepoint)  Managing Director of Multi-modal Freight Transportation at Wave Point Consulting Ltd in Victoria, British Columbia

Doris Nagel, (@DorisNagel) Managing Partner at Globalocity a sales channel management consulting firm based in Chicago, Illinois

Anna Schlegel, (@annapapallona) Cofounder of Women in Localization and Sr. Director of Globalization Programs Strategy Office and Information Engineering at NetApp, in Sunnyvale, California

Gustavo Zentnor, CITP|FIBP (@GZinterpoc) President of InterPOC – International Point of Commerce and Trade Champion for Canadian Manufacturers & Exporters, based in Winnipeg, Manitoba

Ross Miller, (@rnmiller99) Deputy Head of the FTA Promotion Task Force at Global Affairs Canada based in Ottawa, Ontario

What comes to your mind when you think of trade barriers?

Speaking of TBTs, what are some strategies to avoid technical barriers to trade?

What is the role of rules of origin (RoO) in overcoming (or creating?) trade barriers?

Can finance be an international trade barrier?

What can an exporter do to improve access to finance for themselves or customers?

Sanctions as a trade barrier - Is it possible it to overcome them?

Do SMEs today have capacity to overcome trade barriers in global trade?

Still on SME theme... What are some of the resources SMEs can use to succeed in global trade?

Any final thoughts on overcoming trade barriers?

Want to learn more about how to build your team, act on the latest trends, technology and policies, and plan your future in global markets? Learn from Gustavo, Maxim and other experts in their fields, and ask your burning questions at Your Future in Global Markets international business conference October 2 -4, 2017.

Read the rest of the chat and follow future discussions by following the #TradeElite hashtag. Stay tuned for the next #TradeElite chat, coming up Thursday, July 13 at 2:30-3:30PM ET.

About the author

Author: Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

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