What to consider—and why—when translating your company’s website
When it comes to business, in order to compete in a specific market, you have to speak the language of your target audience and so does your website.
Search Results for: e-commerce
Export diversity beyond U.S. is key to long-term profitability for Canadian manufacturers
Even before it was clear that a sentiment of protectionism would inform the new U.S. administration’s trade policy, Canadian manufacturers identified the need to diversify exports beyond America.
How can Canadian SMEs benefit from free trade agreements anyway?
For all the talk on free trade agreements, it can be hard to find SME-friendly information on how companies can benefit from them.
3 tried and tested ways to reach a new international market
Based on the nature of the market and the product or service, the international marketer must consider the most effective and efficient means of reaching the new market.
Top 5 international sales tips straight from the experts
Here we’ve gathered five great tips from some of our best sources in international sales.
What’s next for NAFTA?
We talked to experts about what we can expect for the future of NAFTA and how it could potentially be improved to benefit businesses in all three countries.
Supply chain disruption – 3 lessons learned from past trends
As SCM become more strategic in business planning, we gain a deeper understanding of how supply chain disruption can impact the overall performance of the business.
The seven C’s you need to organize your marketing strategy
The seven Cs of marketing take a closer look at the overall marketing strategy by considering how best to communicate to customers.
Hossein Mashatan, CITP|FIBP – President of Mashimex Inc.
Hossein Mashaton, CITP|FIBP, President of Mashimex Inc., has been living and breathing international trade, in one form or another, for the over 35 years.
10 global trade trends we’ll be watching in 2017
What global trade trends should you look out for in 2017? Let’s take a look and see what could be dominating the headlines you read over the next twelve months.