09/07/2013

How to create effective marketing content for your international trade business

People nowadays are overwhelmed with so much information that they’re unwilling to spend much time with advertising. They will however spend time with stories and people; content they can actually connect with. Creating content that is shareable in this era of abundant content requires it to be Relevant, Interesting, Timely, and Entertaining.

06/06/2013

Trade finance as a competitive advantage

The ability (typically, but not exclusively) for exporters to offer “terms,” or a financing package, to importers to close the sale is increasingly common in…