09/07/2013

How to create effective marketing content for your international trade business

People nowadays are overwhelmed with so much information that they’re unwilling to spend much time with advertising. They will however spend time with stories and people; content they can actually connect with. Creating content that is shareable in this era of abundant content requires it to be Relevant, Interesting, Timely, and Entertaining.

23/04/2013

Top 4 things to consider when designing a promotional strategy for the international market

Aside from the cultural considerations when planning a promotional strategy, companies need to be aware of the regulatory and legal requirements in their selected target international market. Regulations and requirements can affect a great many things from how you use media advertising for your marketing campaigns, the ways you design and label your products for international sale, and even how you choose to package your product.