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CITP Small Business Spotlight
CITP Business Spotlight – Illia Dumbadze, CITP

Discover how training and the CITP designation contribute to success for international trade specialists like Illia Dumbdaze.

CITP Business Spotlight – Survival Systems Limited

Trish Tully, CITP, VP, Marketing and Sales, shares the secrets of success for Survival Systems, a global leader in survival and safety training technology.

CITP Small Business Spotlight – The Pacific Trade Show

Global trade professional Carolina Vasquez discusses how investing in training and getting her CITP helped her build an international business.

CITP® |FIBP® Spotlight
CITP Spotlight: Ifeyinwa Egboka, CITP|FIBP – Fraud Officer

As Ifeyinwa Egboka completed her Bachelor’s degree in economics in Nigeria, she knew that she wanted to pursue a career in international trade. “I was…

Kellen Spence, CITP|FIBP – Account Manager

As an Account Manager, Kellen Spence, CITP|FIBP works with clients to find the best solutions to their specific opportunities and problems.

Griselda Ramos, CITP|FIBP – International Business Professional

Fluent in 4 languages with nearly 20 years of experience and several credentials, Griselda Ramos brings an impressive combination of assets to her career.

Feasibility of International Trade
How trade advisors can help today’s exporters to go global

Our current trade environment provides a perfect opportunity to refocus the way trade advisors and trade promotion organization serve their clients’ needs.

Identify, analyze and mitigate the social risks to your business

Social risks arise from negative local perceptions of a business’ impact. Learn to identify and reduce these risks with corporate social responsibility.

Tips to successfully grow your small business in a challenging economy

Discover how the right strategies can help you to successfully grow your business, even internationally, in an economic downturn.

Import Export Trade Management
4 ways companies are using green business strategies to win over customers

Green business strategies are not only good for the planet, but they can also be extremely beneficial for winning over customers. This is especially true…

Using big data to grow your small business

Small businesses who neglect to use big data are missing out on a big opportunity for them to evaluate and grow their business.

Why you need a business case vs. a business plan when entering international markets

Systematic and strategic planning makes all the difference between success and failure when entering international markets. However, any plan is only as good as the foundation it is built on. Here we examine why the default business plan may not be enough when entering international markets.

International Trade Finance
4 procurement and pricing strategies to mitigate the impact of increasing tariffs

When mitigating the impacts of increasing tariffs, you need to consider 4 important levers – procurement costs, supply chains, customers, and competitors.

4 reasons why startups should apply for business loans online

There are lots of online applications for loans, all ready for your choosing. Here are some reasons why startups should apply for business loans online.

The pros and cons of accepting different payment methods for your business

Here we examine the best payment methods options available, as well as the pros and cons of each method for your business.

Market Entry Strategies
Learn why Canadian exporters should capitalize on increasing opportunities in the Philippines

As Canada’s 28th largest trade partner, the Philippines presents significant growth opportunities for Canadian exporters.

Why Canadian businesses need diversification to survive in today’s economy

Canadian businesses need diversification as Canadian companies that export tend to fare much better than those that don’t.

How your business will benefit by operating within Panama’s free trade zone

Panama is home to the world’s second largest free trade zone. Learn more about how this zone helps businesses save money and conduct business more easily.

Learn why Canadian exporters should capitalize on increasing opportunities in the Philippines

As Canada’s 28th largest trade partner, the Philippines presents significant growth opportunities for Canadian exporters.

Target your marketing by differentiating between potential customers and creating customer profiles

Customer profiles are used for product and service adaptations and other marketing decisions. Profiles are also often created for specific market segments.

Improve the perceived value of your products or services in target markets

What is the perceived value of your product or service? How can you determine what matters most to your customers and exceed their expectations?