Could sunk costs leave your business shipwrecked in a foreign market?

In many cases, a substantial investment will need to be made to break into a new country. If none of these sunk costs can be recovered in the event that the venture fails or the company must pull out of the country, then many companies will be unable to take a chance on entry.


Gus Lazopoulos, CITP|FIBP – Managing Partner

Over the course of his career, Gus has accumulated both the practical experience and the education to excel in exports and imports. He is excited to use what he has learned from both paths to continue to seize on new and exciting international business opportunities as Managing Partner of Global Exports Leaders Corp. in Toronto.


Top three potential barriers to foreign market entry

Companies entering new markets might face problems or increased costs because of the business environment and the way in which companies operate. For example, marketing services might be prohibitively expensive. The banking system might be undeveloped, and certain payment mechanisms may be unavailable. Letters of credit might be unreliable or difficult to obtain.