Looking to diversify? Here’s how and why you should consider entering African markets

When looking at new markets to pursue, the African continent offers many opportunities through its various markets, regions, and growing economy. Here’s how and where to enter African markets successfully.

FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.

How to use content marketing to promote your brand in export markets

Content is the cornerstone of online marketing. It involves creating and sharing relevant and engaging information with the target audience through articles, blog posts, videos, podcasts, webinars, and other formats. Here’s how you can use it to engage your export markets.

FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.

Accessing opportunities in a new global business landscape: Experts weigh in on Twitter

Our panel of experts answer: Where are the opportunities for growth and expansion? How do you approach business development? What should my recovery to growth plan look like? and much more.

Pamela Hyatt

I am the Content Marketing Specialist for the Forum for International Trade Training (FITT). You can find some of my work on TradeReady.ca. My background is in copywriting, journalism and social media. My passion lies in connecting people to the stories that are most important to them.

China too risky? Do you need a new strategy for your FDI in the face of COVID-19?

The combination of U.S.-China trade frictions and the recent outbreak of the Coronavirus and subsequent disruption to the Chinese economy and global supply chain, give cause to more deeply evaluate Asia market entry and development strategies.

Peter Gray

Peter Gray, CITP, is a B2B sales, marketing and business development professional with a diverse background and underpinning record of successes in building businesses, developing people & partnerships, and creating growth opportunities for leading multinationals operating in the ASEAN building materials, MRO & OEM industrials, and DIY consumer goods sectors.

Access new market opportunities by hiring translators and interpreters

Professional translation services and interpretation services can help you uncover potential new market opportunities in new or foreign markets.

Ofer Tirosh

Ofer Tirosh is founder and CEO of Tomedes (https://www.tomedes.com/), an industry-leading language service provider. Tomedes has been rendering professional translation and interpretation services to diverse industries worldwide in more than 12 years.

Read this Incoterms® overview to start preparing for the new Incoterms® 2020 updates

Learn more about what Incoterms® are and how they’re used in advance of the new Incoterms® 2020 rules that will come into effect on January 1, 2020.

FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.

Why you need a business case vs. a business plan when entering international markets

Systematic and strategic planning makes all the difference between success and failure when entering international markets. However, any plan is only as good as the foundation it is built on. Here we examine why the default business plan may not be enough when entering international markets.

Brent McNiven, CITP|FIBP

Brent is an international trade consultant with nearly 25 years of experience. After starting and running several successful companies in South America, and working on different consulting projects across the world, he has spent the past 10 years working with Canadian SMEs to help them excel in global markets.

Improve the perceived value of your products or services in target markets

What is the perceived value of your product or service? How can you determine what matters most to your customers and exceed their expectations?

FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world.

Congratulations to the newest EDC-FITT Student Intern of 2019!

Allyson Fraser, a graduate of Algonquin College’s Business Administration – International Business program is awarded EDC-FITT Student Internship for 2019.

Nicole Chevrier

I am a digital media writer and a Content Marketing Specialist with the Forum for International Trade Training (FITT). My background is in digital marketing and communications. Creating content that inspires, informs or delivers on results is my passion.

Lessons learned from Startup Canada’s Canadian Export Challenge – what new exporters need to know

Get a trade finance expert’s viewpoint on what new exporters need to know about international trade to succeed around the world.

Scott C. Ferris, CITP

Scott C. Ferris is a business development professional specializing in international trade and CEO of The Saddle Up Management Co. Scott has more than 25 years experience in export sales planning, domestic and international business development, investment attraction, multi-sector communications, marketing campaign development, negotiations and partnership engagement as well as client engagement and membership development. His domestic and international experience stems from participating on and organizing more than 30 trade missions on four continents.