03/04/2018
Take your international marketing into the 21st century with the 4 E’s
The 4 Es of marketing – experience, everyplace, exchange and evangelism – is taking over as an alternative to the traditional 4 Ps approach due to the digital age.
News
29/03/2018
Four ways that in-market visits enable you to maximize foreign market opportunities
You’ve finished conducting your market research. You’ve identified trade and investment opportunities you want to pursue in your target market, you’ve examined your company’s ability…
27/03/2018
How the Internet of Things (IoT) is revolutionizing the business-customer relationship
Now that the Internet of Things (IoT) is becoming increasingly well-known, we’re exploring ways for both businesses and customers to make the most of these connected “household” things.
26/03/2018
How can your international business stay ahead of tariffs and trade wars?
If you are worried about the possible effects of tariffs and trade wars on your international business you are not alone. Check out our #TradeElite Twitter chat recap below for insights from global trade experts.
23/03/2018
Use these lists to get through the export clearance process more quickly
Typical activities for obtaining export clearance could include several different processes or types of documentation – make sure you have everything you need ahead of time!
21/03/2018
Jason Fischer, CITP|FIBP – Crude Oil Scheduler
For over 15 years, Jason Fischer has worked in high-level positions for some of the biggest companies in Canada, dealing with massive rail shipping networks and other forms of transportation.
19/03/2018
How to scale up your SME to do business globally
While exploring new markets, finding the funding to expand, and navigating international export laws can be a lot to process, companies who do business globally stand to make higher profits. Here’s how.
15/03/2018
Quick read: 4 steps to successful growth hacking
The goal of growth hacking is to increase sales by developing, testing and iterating product versions while at the same time merging marketing into the product or service development process.
09/03/2018
3 things you should look at before committing to a business partner in a new market
The right business partner for a market entry venture is one that complements an organization’s capabilities and has a compatible business style and approach. However, complementary skills are not enough—the two organizations must also be able to interact effectively.
08/03/2018
5 stories to inspire women in international business
In honour of International Women’s Day, here are five inspiring stories to highlight some of the remarkable women in international business who tackle these challenges head on and have shared their wisdom and experiences with us.