16/05/2014

Gathering competitive intelligence before you enter foreign markets

One of the key mistakes companies make when selecting a market entry strategy is to focus on their capabilities and goals and forget to gather competitive intelligence in their chosen market. The higher the level of competition in the market, the lower the profits that can be obtained.

04/03/2014

Use market intelligence to make better global trade decisions

Raw data alone are not sufficient to develop a company’s market knowledge. The data must be analyzed to give them meaning and then put in context to generate insights about the international business environment. This process of taking raw data and analyzing them strategically is called market intelligence.

11/02/2014

How to get hired for a career in international trade

Are you looking for a career in international trade? It is not all about searching, it is also about researching and showing potential employers that you are serious and that you make contact with them having already done your research.