Your export strategy is incomplete without these 4 things

One of the most important questions that I am frequently asking my clients nowadays is “what exactly is your export strategy?” Exporting strategies vary inevitably from case to case, but they all need these 4 things to be complete.


How collecting the right information will make or break your market entry plan

For a company to develop the most effective plan for marketing a product internationally, it must understand the needs, desires and income of its potential customers by conducting thorough international trade research. It must also have full knowledge of distribution systems, delivery times, pricing and the most effective methods of promotion in the intended market.