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The right business partner for a market entry venture is one that complements an organization’s capabilities and has a compatible business style and approach. However, complementary skills are not enough—the two organizations must also be able to interact effectively.
A brand identity is how an organization wants its name, communication style, logo or mark, and other visual elements to be perceived by consumers. The…
The FITT-accredited program taught me everything from international marketing to global supply chain logistics. As someone who lacked physical experience in the global workforce, the program’s global business education equipped me with the tools I needed in order to succeed.
Cultural etiquette varies in sometimes subtle, and sometimes not so subtle ways around the world. Here are 6 quick ways you can brush up on the nuances of etiquette in any foreign market and avoid committing an embarrassing faux pas.
With a strong sense of purpose and direction for her career, and her experience and accomplishments in hand, Takayo Shinji, CITP|FIBP is poised to make waves in global trade in the years to come.
Going green has become the focus of businesses and consumers looking for ways to lessen their impact on the environment and work toward a better future. Here’s how you can do it right.
In this month’s #TradeElite chat, we gave our panel the chance to provide some of their best tools and tips for SMEs going into 2018.
Implementation of new technologies that are meant to increase business productivity and efficiency also put companies at a greater risk of cyber security threats. Here’s what’s at risk and how to safeguard your business.
We’ve gathered 5 international marketing tips straight from the experts to help you avoid the pitfalls and set your company up for success in the transition from domestic to international markets.
After nearly 20 years of allowing facilitation payments, the Canadian government has repealed a section of its anti-corruption laws to eliminate the exception for facilitation payments.
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