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Marketing&Sales

Target your marketing by differentiating between potential customers and creating customer profiles

05/07/2019

Target your marketing by differentiating between potential customers and creating customer profiles

Customer profiles are used for product and service adaptations and other marketing decisions. Profiles are also often created for specific market segments.

Improve the perceived value of your products or services in target markets

01/03/2019

Improve the perceived value of your products or services in target markets

What is the perceived value of your product or service? How can you determine what matters most to your customers and exceed their expectations?

Why business development needs to be a company mindset, rather than just a department

06/02/2019

Why business development needs to be a company mindset, rather than just a department

A business development mindset suggests a proactive management style, with a commitment to always seek ways to prospect for business – be it “new” or old. 

5 steps to scale your small business to new global markets

03/12/2018

5 steps to scale your small business to new global markets

Follow these 5 simple steps to successfully take your small business to new global markets without making rookie mistakes.

How do I choose an e-commerce solution that fits my small business?

25/09/2018

How do I choose an e-commerce solution that fits my small business?

Retail e-commerce continues to reach new levels of growth and is expected to surpass the global revenue mark of $4 trillion USD by 2021. As…

Going global? How to take your brand beyond borders to your new target markets

13/09/2018

Going global? How to take your brand beyond borders to your new target markets

Going global with your business opens new doors and brings countless opportunities but launching a brand across borders is no small feat. It pays to…

Use an integrated e-commerce model to set your business up for online success

07/09/2018

Use an integrated e-commerce model to set your business up for online success

Setting up international e-commerce has its challenges. Things to consider and prepare for include setting up an integrated model and localizing sites for international markets. Here’s how.

From student to teacher, how global business training has shaped my rewarding career

29/08/2018

From student to teacher, how global business training has shaped my rewarding career

Throughout my career I was able to grow in two ways:  professionally and academically. Here’s my story of career success through the right training and experience.

4 ways improving your business’s social and environmental responsibility can boost profits

13/08/2018

4 ways improving your business’s social and environmental responsibility can boost profits

Championing social and environmental causes can both save and make money. Here’s how.

5 tips to create products and content that scale globally

01/08/2018

5 tips to create products and content that scale globally

Companies that have any hope of growing, competing, and succeeding internationally will need to think outside their home country—and this means adopting a global-first mindset to scale globally. Here’s how.

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