04/10/2019
Learn why Canadian exporters should capitalize on increasing opportunities in the Philippines
As Canada’s 28th largest trade partner, the Philippines presents significant growth opportunities for Canadian exporters.
Marketing&Sales
05/07/2019
Target your marketing by differentiating between potential customers and creating customer profiles
Customer profiles are used for product and service adaptations and other marketing decisions. Profiles are also often created for specific market segments.
01/03/2019
Improve the perceived value of your products or services in target markets
What is the perceived value of your product or service? How can you determine what matters most to your customers and exceed their expectations?
06/02/2019
Why business development needs to be a company mindset, rather than just a department
A business development mindset suggests a proactive management style, with a commitment to always seek ways to prospect for business – be it “new” or old.
03/12/2018
5 steps to scale your small business to new global markets
Follow these 5 simple steps to successfully take your small business to new global markets without making rookie mistakes.
25/09/2018
How do I choose an e-commerce solution that fits my small business?
Retail e-commerce continues to reach new levels of growth and is expected to surpass the global revenue mark of $4 trillion USD by 2021. As…
13/09/2018
Going global? How to take your brand beyond borders to your new target markets
Going global with your business opens new doors and brings countless opportunities but launching a brand across borders is no small feat. It pays to…
07/09/2018
Use an integrated e-commerce model to set your business up for online success
Setting up international e-commerce has its challenges. Things to consider and prepare for include setting up an integrated model and localizing sites for international markets. Here’s how.
29/08/2018
From student to teacher, how global business training has shaped my rewarding career
Throughout my career I was able to grow in two ways: professionally and academically. Here’s my story of career success through the right training and experience.
13/08/2018
4 ways improving your business’s social and environmental responsibility can boost profits
Championing social and environmental causes can both save and make money. Here’s how.