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Marketing&Sales

5 secrets of aggressive sales on the B2B market

03/12/2019

5 secrets of aggressive sales on the B2B market

Here are 5 secrets to an aggressive B2B sales strategy that you should start applying today to increase your total sales.

CanExport funding increases to 75%/$75,000 and supports agri-business

05/11/2019

CanExport funding increases to 75%/$75,000 and supports agri-business

As of August 22, 2019, CanExport funding applicants are now able to access up to 75% of eligible expenses to a maximum $75,000.

Follow these criteria to choose the best e-commerce platform for your business

01/11/2019

Follow these criteria to choose the best e-commerce platform for your business

Should your business build its own e-commerce platform, outsource development, use a major SaaS vendor, or sell through major e-commerce websites?

Learn why Canadian exporters should capitalize on increasing opportunities in the Philippines

04/10/2019

Learn why Canadian exporters should capitalize on increasing opportunities in the Philippines

As Canada’s 28th largest trade partner, the Philippines presents significant growth opportunities for Canadian exporters.

Target your marketing by differentiating between potential customers and creating customer profiles

05/07/2019

Target your marketing by differentiating between potential customers and creating customer profiles

Customer profiles are used for product and service adaptations and other marketing decisions. Profiles are also often created for specific market segments.

Improve the perceived value of your products or services in target markets

01/03/2019

Improve the perceived value of your products or services in target markets

What is the perceived value of your product or service? How can you determine what matters most to your customers and exceed their expectations?

Why business development needs to be a company mindset, rather than just a department

06/02/2019

Why business development needs to be a company mindset, rather than just a department

A business development mindset suggests a proactive management style, with a commitment to always seek ways to prospect for business – be it “new” or old. 

5 steps to scale your small business to new global markets

03/12/2018

5 steps to scale your small business to new global markets

Follow these 5 simple steps to successfully take your small business to new global markets without making rookie mistakes.

How do I choose an e-commerce solution that fits my small business?

25/09/2018

How do I choose an e-commerce solution that fits my small business?

Retail e-commerce continues to reach new levels of growth and is expected to surpass the global revenue mark of $4 trillion USD by 2021. As…

Going global? How to take your brand beyond borders to your new target markets

13/09/2018

Going global? How to take your brand beyond borders to your new target markets

Going global with your business opens new doors and brings countless opportunities but launching a brand across borders is no small feat. It pays to…

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