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05/07/2019
Customer profiles are used for product and service adaptations and other marketing decisions. Profiles are also often created for specific market segments.
01/03/2019
What is the perceived value of your product or service? How can you determine what matters most to your customers and exceed their expectations?
06/02/2019
A business development mindset suggests a proactive management style, with a commitment to always seek ways to prospect for business – be it “new” or old.
03/12/2018
Follow these 5 simple steps to successfully take your small business to new global markets without making rookie mistakes.
25/09/2018
Retail e-commerce continues to reach new levels of growth and is expected to surpass the global revenue mark of $4 trillion USD by 2021. As…
13/09/2018
Going global with your business opens new doors and brings countless opportunities but launching a brand across borders is no small feat. It pays to…
07/09/2018
Setting up international e-commerce has its challenges. Things to consider and prepare for include setting up an integrated model and localizing sites for international markets. Here’s how.
29/08/2018
Throughout my career I was able to grow in two ways: professionally and academically. Here’s my story of career success through the right training and experience.
13/08/2018
Championing social and environmental causes can both save and make money. Here’s how.
01/08/2018
Companies that have any hope of growing, competing, and succeeding internationally will need to think outside their home country—and this means adopting a global-first mindset to scale globally. Here’s how.
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