25/09/2024
5 pricing strategies for international markets
Price positioning is one of the many crucial decisions for those venturing into new trade regions like the Southeast Asia or Indo-pacific region. This region…
Products and Services for a Global Market
07/08/2024
Food & Drink: Use this framework to define your current value proposition before you go global
When expanding a brand into a new international market, having a unique value proposition is essential. It is the defining factor that sets your brand…
12/08/2022
Product compliance: What you need to know about product regulatory compliance
Product compliance is a constantly evolving process. Because laws, standards and regulation continuously change, manufacturers, retailers and suppliers are pressed to innovate quickly in order…
12/05/2022
Quick read: The Service-Product Relationship
Provided on a global scale, product-related services generate billions in international trade revenue. It is important to understand the relationship between services and products when developing products.
19/01/2021
How Canada’s Regional Relief and Recovery Fund helps Canadian businesses during COVID-19
Many are predicting a better year ahead for businesses in Canada. For example, the Business Development Bank of Canada (BDC) stated that, in 2021, “Canada…
05/05/2020
Revitalize your business through product adaptation: Stage 4 – Launch
Now that you’ve put in all of the hard work in researching, designing and testing your newly adapted product(s), you’re ready for the big payoff – time to launch them into the market and bring in the revenue! So what do you need to do for a successful launch?
28/04/2020
Revitalize your business through product adaptation: Stage 3 – Testing
You’ve put a lot of research and creative energy into revamping your product to fit a new market or meet different need. Now it’s time to provide validation of the product, the production/manufacturing process, customer acceptance and the resource allocation through product testing. Here’s how.
15/04/2020
Revitalize your business through product adaptation: Stage 2 – Design
In a challenging economy, agile businesses are the ones who come out the winners. Adapt or die, as the saying goes. This article series explores the four general stages of product development, continuing with the design stage.
14/04/2020
Revitalize your business through product adaptation: Stage 1 – Innovation
Reach new markets by adapting your existing products to meet the needs of your new market segment. This 4 part article series will cover the 4 stages of product development: Innovation, Design, Testing, and Launch or commercialization. Learn about front end innovation here.
29/11/2019
Avoid costly lawsuits and PR disasters by mitigating your product liability
Organizations should assess the product liability risks tied to individual products and in different markets and consider potential loss scenarios.