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    • CITP® |FIBP® Spotlight
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Brent McNiven, CITP|FIBP

Brent is an international trade consultant with nearly 25 years of experience. After starting and running several successful companies in South America, and working on different consulting projects across the world, he has spent the past 10 years working with Canadian SMEs to help them excel in global markets.
Why you need a business case vs. a business plan when entering international markets

12/08/2019

Why you need a business case vs. a business plan when entering international markets

Systematic and strategic planning makes all the difference between success and failure when entering international markets. However, any plan is only as good as the foundation it is built on. Here we examine why the default business plan may not be enough when entering international markets.

Try this approach to improve the number of export opportunities available to your business

31/01/2019

Try this approach to improve the number of export opportunities available to your business

Find out how using a “pull” procurement approach with a local presence in international markets can lead to new export opportunities to grow your business.

9 benefits of managing distributors via foreign affiliates

18/07/2016

9 benefits of managing distributors via foreign affiliates

Exporters have long defaulted to outsourcing distribution of their goods through various types of partners. We argue that while distributors provide critical value added services,…

How can an SME ensure a successful launch into global markets?

27/04/2016

How can an SME ensure a successful launch into global markets?

When a firm tries to have a successful launch into global markets without a foreign affiliate, it no longer enjoys home field advantage.

Facing the new realities we can’t ignore in SME exports

01/03/2016

Facing the new realities we can’t ignore in SME exports

What has changed and why are there so few Canadian SME exports? And what can be done to help more of them succeed in global markets?

More recent stories

CITP Spotlight: Sumit Khanna – Managing Partner, White Cruz International

21/05/2025

CITP Spotlight: Sumit Khanna – Managing Partner, White Cruz International
How to use trade finance tools to gain flexibility during trade policy upheaval

09/05/2025

How to use trade finance tools to gain flexibility during trade policy upheaval
How exporters can build global trust through strategic storytelling

02/05/2025

How exporters can build global trust through strategic storytelling
8 Key actions businesses should take in the early stages of international expansion

03/04/2025

8 Key actions businesses should take in the early stages of international expansion
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