How to set up your global business for e-commerce success


E-commerce success

E-commerce success

E-commerce has evolved rapidly over the past decade or two, and it is more important than ever for companies looking to reach new customers in international markets. Whether you work for a major multi-billion dollar corporation or run your own small business, there are e-commerce solutions you can use to grow.

For companies who have never engaged in e-commerce before, getting started could understandably seem a little daunting. To explore these opportunities and help you understand how to start and succeed in e-commerce, we asked some of today’s leading experts to share their thoughts in this month’s #TradeElite Twitter chat. Here’s what they had to say.

Moderator: Doug Bruhnke (@GlobalChamber) is based in Arizona, and is CEO of Global Chamber, a community of CEOs, executives and leaders in hundreds of locations worldwide. His personal Twitter handle is @DougBruhnke.


Isaiah Bollinger (@IsaiahBollinger) is based in the Boston area, and is the co-founder and CEO of Trellis, a full service digital agency specializing in digital strategy, SEO, e-commerce, web design, web development, Magento, WordPress, and conversion optimization.

Casandra Campbell (@Casandra_Camp) is based in the Toronto area. She is a content marketing lead at Shopify and is the co-founder of @LibertyVilBeer.

Melody McKinnon (@MelodyMcKinnon), based out of British Columbia, is a digital marketing and media specialist who writes extensively about e-commerce for, the Huffington Post and several other companies and publications.

Cathy Roberson (@cmroberson06), located in the Atlanta area, is the founder and head analyst of Logistics Trends and Insights. She also writes about and works on projects related to e-commerce, market research and marketing.

Emil Stickland (@Thrive_Digi) is in Edinburgh, and serves as director for Thrive Digital, an agency specializing in helping companies to develop and improve their international e-commerce.

James Tobyne (@JamesTobyne) is in the San Francisco/Bay Area. He is working for an international localization tech startup, and previously worked in strategic partnership and business development for Alibaba.

Why do e-commerce? What types of businesses are ideal or not ideal for it?

Once a company decides to start selling via e-commerce, what should be the next step?

What kind of budget might you need to get your e-commerce started?

What are the best ways to set goals and evaluate success?

Is there a common approach? How would you summarize the main steps?

What are the biggest e-commerce mistakes companies make? How can you avoid them?

What special considerations do you need to make when considering specific target customers or countries?

Anything else important you want to share?

Read the rest of the chat and follow future discussions by following the #TradeElite hashtag. Stay tuned for the next #TradeElite chat, coming up Thursday, May 11 from 2:30-3:30PM ET.

About the author

Author: Ewan Roy

I'm a Digital Marketing Specialist for the Forum for International Trade Training (FITT). My background is in writing and research, and I am passionate about communicating new ideas and telling stories that matter to you.

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