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trademark

How to develop effective international patent and trademark protection

15/03/2019

How to develop effective international patent and trademark protection

To ensure full patent and trademark protection, discover how they can be infringed upon, how to monitor for it and how to implement a protection plan.

Develop the perfect brand name for your business with these 7 simple steps

23/02/2018

Develop the perfect brand name for your business with these 7 simple steps

A brand identity is how an organization wants its name, communication style, logo or mark, and other visual elements to be perceived by consumers. The…

Win new customers worldwide by tailoring your communications and promotions for new markets

08/05/2015

Win new customers worldwide by tailoring your communications and promotions for new markets

The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.

More recent stories

Ready. Set. Export! – Pt 1 – Assessing your company’s export readiness

05/08/2022

Ready. Set. Export! – Pt 1 – Assessing your company’s export readiness
STEP 7: Implement a Transition Plan or Contractual Supply Chain Improvements

04/08/2022

STEP 7: Implement a Transition Plan or Contractual Supply Chain Improvements
CITP Spotlight: Tulio Conejeros – President, TBST Global, Inc.

03/08/2022

CITP Spotlight: Tulio Conejeros – President, TBST Global, Inc.
A Guide to Preparing an International Business Plan

29/07/2022

A Guide to Preparing an International Business Plan
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