03/06/2016
Know these 5 terms when standardizing products for global markets
The major problem companies face with standardizing products for international distribution is that such standards are not the same in all markets.
standardization
20/11/2015
How do you decide whether your product or service is ready for international marketing?
The first consideration in putting together a strategy to make your product or service attractive for international marketing is to understand the best way to present it to the target audience.
21/03/2014
Taking leadership in international trade as a career, not just an activity
Have you ever wondered why international trade jobs aren’t more widely recognized and standardized as occupations? Us too, so we’ve decided to take action to change that. As far as we know, this is something that has never been done before by anyone else in the world!