17/06/2015

Ann Archer, CITP|FIBP – International Logistics Specialist

Ann Archer, CITP|FIBP, is an International Logistics Specialist for General Dynamics Land Systems – Canada (GLDS-C), a company based out of London, ON which manufactures light armoured vehicles (LAVs) and provides full fleet life cycle support including upgrades, repair services and training.

23/04/2013

Top 4 things to consider when designing a promotional strategy for the international market

Aside from the cultural considerations when planning a promotional strategy, companies need to be aware of the regulatory and legal requirements in their selected target international market. Regulations and requirements can affect a great many things from how you use media advertising for your marketing campaigns, the ways you design and label your products for international sale, and even how you choose to package your product.