12/10/2018
How to price your import or export products and remain profitable
Doing business in international markets is different from handling domestic business transactions on many levels. A company that has decided to export its product or…
pricing strategy
09/05/2017
Using quality and price to distinguish your products in the noisy global marketplace
There are two elements you need to carefully juggle so that you can tell your story properly, and these are Quality and Price; more specifically, the right quality at the right price.
10/11/2015
Why you need to switch to a customer centric supply chain to stay competitive
In today’s demand driven omnichannel environment, there are many instances in which customer expectations are not satisfied. In large part, this occurs because companies’ supply chains are not designed to meet the new requirements of omnichannel distribution. A supply chain needs to be able to respond to customers’ demands by becoming “customer centric”.
23/10/2015
Which pricing strategy is the best fit for your international marketing plan?
There is a direct link between the factors influencing price setting and a company’s marketing strategy. The pricing strategy will depend on the company’s marketing objectives