15/03/2019
How to develop effective international patent and trademark protection
To ensure full patent and trademark protection, discover how they can be infringed upon, how to monitor for it and how to implement a protection plan.
patent
08/05/2015
Win new customers worldwide by tailoring your communications and promotions for new markets
The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.
03/02/2015
Trademarking to protect your intellectual property in world markets
For many, this unfortunate intellectual property in world markets situation occurs when they see the hijacked mark or design on products imported back into their home market.
02/10/2012
Is it worth it to register a patent?
Although a successful patent application will grant the registrant very strong IP rights, it’s important to consider whether an application is justified.