29/10/2019
Why international businesses need to think small to go global
If you want to succeed at expanding your business and overcome the obstacles you face, you’ll need to think small to go global.
new international markets
10/11/2014
Two approaches to smarter international marketing: Centralized vs. Decentralized
Recently I was analyzing an international software company’s marketing program. The company had been steadily growing and entering new international markets. But when I examined its international marketing program, it was clear the company’s marketing tactics, programs, partners, etc. were inconsistent.