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    • CITP® |FIBP® Spotlight
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new international markets

Why international businesses need to think small to go global

29/10/2019

Why international businesses need to think small to go global

If you want to succeed at expanding your business and overcome the obstacles you face, you’ll need to think small to go global.

Two approaches to smarter international marketing: Centralized vs. Decentralized

10/11/2014

Two approaches to smarter international marketing: Centralized vs. Decentralized

Recently I was analyzing an international software company’s marketing program. The company had been steadily growing and entering new international markets. But when I examined its international marketing program, it was clear the company’s marketing tactics, programs, partners, etc. were inconsistent.

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5 ways AI is transforming international trade

20/09/2023

5 ways AI is transforming international trade
E-Commerce in the Indo-Pacific is the untapped market Canadian businesses should look to next – Here’s how

17/08/2023

E-Commerce in the Indo-Pacific is the untapped market Canadian businesses should look to next – Here’s how
Advancing business goals through supplier diversity programs: A practical guide

10/08/2023

Advancing business goals through supplier diversity programs: A practical guide
Supply chain affected by recent labour disruption? Here are 7 steps to mitigate shipping risks

03/08/2023

Supply chain affected by recent labour disruption? Here are 7 steps to mitigate shipping risks
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