15/11/2021
4 Questions to ask when creating content for international markets
Marketers know how difficult it can be to write brochures, landing pages, or ads that need to be translated into other languages. In an instance,…
international marketing
05/02/2021
Demystifying market entry strategy: The three key parts of an effective ASEAN entry strategy
Geopolitical shifting and COVID-19 have reshaped and changed global markets. Looking forward, companies will need to adapt to these changes and resulting new norms by…
25/09/2020
How to use content marketing to promote your brand in export markets
Content is the cornerstone of online marketing. It involves creating and sharing relevant and engaging information with the target audience through articles, blog posts, videos, podcasts, webinars, and other formats. Here’s how you can use it to engage your export markets.
30/06/2020
Going global online in times of crisis
How do you ensure that not only will your business survive, but ensure that it can maximize its gain during this (or the next) disastrous global crisis? Two words: Ecommerce & Localization
01/08/2018
5 tips to create products and content that scale globally
Companies that have any hope of growing, competing, and succeeding internationally will need to think outside their home country—and this means adopting a global-first mindset to scale globally. Here’s how.
09/07/2018
Are your global teams working together? How geo alignment helps companies succeed globally
Geo alignment addresses a common problem of too many parties not talking to each other or even trying to understand what will make a product successful in a particular country. Here’s how.
30/05/2018
How can your business get a competitive edge in global markets?
In business, establishing an edge over the competition is the holy grail. We asked the experts how businesses can achieve this, and they really delivered. Check out this month’s #TradeElite chat recap for more!
22/02/2018
How global business education made the business world more accessible to me
The FITT-accredited program taught me everything from international marketing to global supply chain logistics. As someone who lacked physical experience in the global workforce, the program’s global business education equipped me with the tools I needed in order to succeed.
11/10/2017
Helen Graham, CITP|FIBP – International Trade Consultant and Professor
Helen Graham, CITP|FIBP teaches at Nova Scotia Community College and at Cape Breton University’s MBA program, and runs Graham Global Management Services.
01/08/2017
How translators and marketers can work together to sell your products internationally
Transcreation has become a trendy word among translation companies seeking to differentiate themselves from their competition and machine translation.