24/06/2016
The 5 stages of evolution in your international marketing plan
Companies that go international have several distinct evolutionary stages of their international marketing plan, which you can use to create your own.
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24/06/2016
Companies that go international have several distinct evolutionary stages of their international marketing plan, which you can use to create your own.
17/02/2015
Strong relationships are very important in business. This is especially true in international business, where there needs to be so much trust and dependability because big things are happening across large distances.
06/02/2015
Marketing is the process of building understanding and communication between the supplier and the customer.
18/11/2014
Have you ever given a presentation to industry professionals in a foreign market?
18/07/2014
A company that has decided to export its products to a new market or to buy from a new supplier in a different country cannot take for granted that the potential transaction(s) will be viable, profitable or provide goods at a price and quality that are competitive. From a financial point of view, a transaction may prove unrealistic if the cost of entering a market is too high, the competition is gruelling, or the price the company needs to charge in the new market is not competitive.
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