08/06/2017
A short 4 step guide to cultural fluency for exporters
Building trust is often the key to sales success, but how do you build trust when you’re trading across borders and you’re not sure about the rules of the game?
culture
18/08/2015
3 unexpected cultural differences that required adapting my business tactics
Learning about other cultures before attempting a business relationship can make all the difference between success and failure in that venture, and help you avoid unexpected cultural differences.
04/08/2015
How to befriend the Zorkians and other lessons in navigating cultural complexities in global business
Culture is complicated. Developing relationships and business across borders may be challenging, but developing relationships and business across cultures is where the real art lies.
26/05/2015
Leaders will thrive by applying local understanding to global vision
Leading a business in the local market is like swimming in a fishbowl, but global business leadership is more comparable to swimming in the ocean. What you learned while swimming in the bowl is not enough.
08/05/2015
Win new customers worldwide by tailoring your communications and promotions for new markets
The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.
06/05/2015
Jason Bernard, CITP|FIBP – International Trade Professional
Jason Bernard, CITP®|FIBP®, is a recent International Business graduate with experience as an international trade professional, working in retail, logistics, travel and tourism, and economic and business development. Through his travel experiences, Jason has developed a passion for working with people from all over the world, and helping to facilitate international trade in developing countries.