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  • Topics
    • Trade Management
    • International Trade Finance
    • Market Entry Strategies
    • Marketing & Sales
    • Research & Development
    • Supply Chain Management
    • CITP® |FIBP® Spotlight
  • Resources
    • Import Export Jobs
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business research

With the right marketing metrics, you can improve your strategy and meet customer needs

11/01/2018

With the right marketing metrics, you can improve your strategy and meet customer needs

How should you use marketing metrics to decide what data to gather, analyze the available information and make decisions regarding your business future?

The 4 sample plans you need when researching new markets

22/09/2017

The 4 sample plans you need when researching new markets

When researching new markets, you need to have a plan in place to guide your efforts. These are 4 methods for sampling to help gather accurate information.

7 steps to minimize technological risks

21/07/2017

7 steps to minimize technological risks

Technological risk can be mitigated. The following 7 steps show how your business can lessen the threat of technological risk.

Want to find new ways to improve your business? Try using gap analysis

21/04/2017

Want to find new ways to improve your business? Try using gap analysis

Gap analysis is a structured way of comparing actual performance with potential performance to focus future planning and development.

How to link international trade research to marketing decisions

16/12/2016

How to link international trade research to marketing decisions

Once a company performs, gathers and analyzes the results of its international trade research efforts, it is ready to make global marketing decisions.

More recent stories

Top 10 things we learned at the WPO 2023 Entrepreneurial Excellence Forum

23/05/2023

Top 10 things we learned at the WPO 2023 Entrepreneurial Excellence Forum
Investing in immigrant founders to unlock the next generation of Canadian innovation

09/05/2023

Investing in immigrant founders to unlock the next generation of Canadian innovation
How to Take Your Business Global – 5 Important Steps for Female Leaders

21/04/2023

How to Take Your Business Global – 5 Important Steps for Female Leaders
FITT celebrates major achievements during 2023 CITP Milestone Anniversary Event

28/03/2023

FITT celebrates major achievements during 2023 CITP Milestone Anniversary Event
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