23/02/2018
Develop the perfect brand name for your business with these 7 simple steps
A brand identity is how an organization wants its name, communication style, logo or mark, and other visual elements to be perceived by consumers. The…
brand management
21/01/2016
Let these visionary business leaders guide us to global sustainability
A company’s founder – even 100 years later – still has a tremendous impact on the company’s perception, its culture and its drive towards global sustainability.