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  • Topics
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    • CITP® |FIBP® Spotlight
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brand awareness

Develop the perfect brand name for your business with these 7 simple steps

23/02/2018

Develop the perfect brand name for your business with these 7 simple steps

A brand identity is how an organization wants its name, communication style, logo or mark, and other visual elements to be perceived by consumers. The…

Beyond localization:  Why transcreation is essential for engaging the global audience

15/06/2017

Beyond localization: Why transcreation is essential for engaging the global audience

Used primarily in marketing and advertising, transcreation focuses on the concept of the campaign and on the intent of the message in order to provide cultural context and to recreate the nuances of its voice and tone.

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Global trade growth is slowing in 2023 as expected – here are the challenges and opportunities

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Global trade growth is slowing in 2023 as expected – here are the challenges and opportunities
5 ways AI is transforming international trade

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5 ways AI is transforming international trade
E-Commerce in the Indo-Pacific is the untapped market Canadian businesses should look to next – Here’s how

17/08/2023

E-Commerce in the Indo-Pacific is the untapped market Canadian businesses should look to next – Here’s how
Advancing business goals through supplier diversity programs: A practical guide

10/08/2023

Advancing business goals through supplier diversity programs: A practical guide
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