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    • CITP® |FIBP® Spotlight
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The top 5 tips for a successful trade show straight from the experts

28/08/2017

The top 5 tips for a successful trade show straight from the experts

To help you make the most of your trade show investment, we’ve gathered 5 tips from those who have mastered the art of a successful trade show. Here’s how to do it.

Win over customers in new markets with these 3 marketing tactics

30/05/2017

Win over customers in new markets with these 3 marketing tactics

Customers everywhere are different, so you’ll need to alter your marketing tactics in every market to earn their loyalty, respect and their business.

Win new customers worldwide by tailoring your communications and promotions for new markets

08/05/2015

Win new customers worldwide by tailoring your communications and promotions for new markets

The nuances of languages and culture can lead to misunderstandings. It is therefore paramount for an exporter to understand the importance of the communication process and how it relates to the company’s promotional activities in mass markets abroad.

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CITP Spotlight: Audrey Marie-Nely –  Associate Vice-President, Banking, RBCx

10/06/2025

CITP Spotlight: Audrey Marie-Nely – Associate Vice-President, Banking, RBCx
Top 10 podcasts for global trade professionals to listen to in 2025

27/05/2025

Top 10 podcasts for global trade professionals to listen to in 2025
CITP Spotlight: Sumit Khanna – Managing Partner, White Cruz International

21/05/2025

CITP Spotlight: Sumit Khanna – Managing Partner, White Cruz International
How to use trade finance tools to gain flexibility during trade policy upheaval

09/05/2025

How to use trade finance tools to gain flexibility during trade policy upheaval
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