Content Marketing Specialist – Forum for International Trade Training (FITT)

Company: Forum for International Trade Training (FITT)

Position: Content Marketing Specialist

Location: Ottawa, ON

Description: Reporting to the Marketing Technologist and Strategist, the Content Marketing Specialist assumes a leading role as a strategic storyteller for the Forum for International Trade Training. With a background in content marketing, the Content Marketing Specialist supports demand generation functions as a component of the company’s content marketing strategy.

This position will have a direct impact on the aggressive growth trajectory of our online educational program.

This individual plans and strategizes on how to share customer-focused content on digital channels for specific customer personas.

What FITT offers:

Join the FITT marketing team to innovate and grow your career. We offer a forward-thinking marketing environment with industry leading marketing technology and strategy initiatives.

Other benefits include a comprehensive health plan and a flexible work-from-home policy after the probation period. We also encourage our staff to continue to develop their skills and allocate a part of our annual budget for personal development and professional training.

Key Responsibilities:

• Develop and manage an ongoing editorial content plan and calendar (strategic content roadmap) and foster the creation of externally-facing content. This planning includes detailing on velocity, tone, desired action, editorial guidelines and structure for all planned external content aligned with the company’s strategy.
• Function as a leader on storytelling, content strategy, content generation, and content sharing with the ability to support the marketing team with internal company education of the importance of a culture of content.
• Assist in the conception, development, testing, implementation and maintenance of digital marketing technologies.
• Assist in identifying opportunities for interactive content vs. passive content.
• Determine content objectives and communicate goals to subject matter experts and external writers, designers and other freelance talent.
• Write and edit customer-facing communication for digital channels.
• Handle multiple long-term projects at once with emphasis on achieving deadlines.

Skills and Qualifications:

• Bachelor’s degree (or equivalent) in marketing, journalism, technical writing or related field.
• 2 to 4 years of professional writing (blogging is a strong asset), editing, and social media experience.
• 1-2 years in digital community management with demonstrated LinkedIn and Twitter community management skills.
• Knowledge of web analytics and SEO for content optimization.
• Ability to produce copy under tight deadlines.
• Excellent proofreading skills and attention to detail.
• Experience in a technology start-up in a marketing role is an asset.
• Experience in identifying and implementing marketing technologies is an asset.
• Experience in CPC/CPM ad campaigns is an asset.
• Knowledge of HTML/CSS and graphic design software is an asset. Other scripting knowledge is an asset.
• Familiarity with structured content management systems (CMS). WordPress and Drupal experience is an asset.
• Able to collaborate across multiple departments and successfully work cross-functionally with internal stakeholders, customers, partners, vendors, and agencies.
• Team, people and communication skills with focus, energy and enthusiasm.
• Attention to detail, can-do attitude, artistic and creative ability.
• Courteous, responsive, accurate and competent.
• A strong desire to learn every day.

Please apply to fittcareers@gmail.com with:

• Resume and salary expectations.
• Cover letter.
• Links to published writing samples with breakdown of contribution.
• Link to personal or business blog with breakdown of contribution.
• Link to personal or business social network channels e.g.: Twitter and linkedin with breakdown of contribution.
• Links to any other visual content like video, images and infographics with breakdown of contribution.
• Mention of any demonstrable experience and success with marketing technology.

Apply now