Content Marketing Specialist – Forum for International Trade Training (FITT)


  • Full Time
  • Anywhere

Company: Forum for International Trade Training (FITT)

Position: Content Marketing Specialist

Location: Ottawa, ON

Description: Reporting to the Marketing Technologist and Strategist, the Content Marketing Specialist assumes a leading role as a strategic storyteller for the Forum for International Trade Training. With a background in content marketing, the Content Marketing Specialist supports demand generation functions as a component of the company’s content marketing strategy.

This position will have a direct impact on the aggressive growth trajectory of our online educational program.

This individual plans and strategizes on how to share customer-focused content on digital channels for specific customer personas.

What FITT offers:

Join the FITT marketing team to innovate and grow your career. We offer a forward-thinking marketing environment with industry leading marketing technology and strategy initiatives.

Other benefits include a comprehensive health plan and a flexible work-from-home policy after the probation period. We also encourage our staff to continue to develop their skills and allocate a part of our annual budget for personal development and professional training.

Key Responsibilities:

  • Develop and manage an ongoing editorial content plan and calendar (strategic content roadmap) and foster the creation of externally-facing content. This planning includes detailing on velocity, tone, desired action, editorial guidelines and structure for all planned external content aligned with the company’s strategy.
  • Function as a leader on storytelling, content strategy, content generation, and content sharing with the ability to support the marketing team with internal company education of the importance of a culture of content.
  • Assist in the conception, development, testing, implementation and maintenance of digital marketing technologies.
  • Assist in identifying opportunities for interactive content vs. passive content.
  • Determine content objectives and communicate goals to subject matter experts and external writers, designers and other freelance talent.
  • Write and edit customer-facing communication for digital channels.
  • Handle multiple long-term projects at once with emphasis on achieving deadlines.

Skills and Qualifications:

  • Bachelor’s degree (or equivalent) in marketing, journalism, technical writing or related field.
  • 2 to 4 years of professional writing (blogging is a strong asset), editing, and social media experience.
  • 1-2 years in digital community management with demonstrated LinkedIn and Twitter community management skills.
  • Knowledge of web analytics and SEO for content optimization.
  • Ability to produce copy under tight deadlines.
  • Excellent proofreading skills and attention to detail.
  • Experience in a technology start-up in a marketing role is an asset.
  • Experience in identifying and implementing marketing technologies is an asset.
  • Experience in CPC/CPM ad campaigns is an asset.
  • Knowledge of HTML/CSS and graphic design software is an asset. Other scripting knowledge is an asset.
  • Familiarity with structured content management systems (CMS). WordPress and Drupal experience is an asset.
  • Able to collaborate across multiple departments and successfully work cross-functionally with internal stakeholders, customers, partners, vendors, and agencies.
  • Team, people and communication skills with focus, energy and enthusiasm.
  • Attention to detail, can-do attitude, artistic and creative ability.
  • Courteous, responsive, accurate and competent.
  • A strong desire to learn every day.

Please apply to with:

  • Resume and salary expectations.
  • Cover letter.
  • Links to published writing samples with breakdown of contribution.
  • Link to personal or business blog with breakdown of contribution.
  • Link to personal or business social network channels e.g.: Twitter and linkedin with breakdown of contribution.
  • Links to any other visual content like video, images and infographics with breakdown of contribution.
  • Mention of any demonstrable experience and success with marketing technology.

Apply now


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