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transcreation

5 tips to create products and content that scale globally

01/08/2018

5 tips to create products and content that scale globally

Companies that have any hope of growing, competing, and succeeding internationally will need to think outside their home country—and this means adopting a global-first mindset to scale globally. Here’s how.

How translators and marketers can work together to sell your products internationally

01/08/2017

How translators and marketers can work together to sell your products internationally

Transcreation has become a trendy word among translation companies seeking to differentiate themselves from their competition and machine translation.

Beyond localization:  Why transcreation is essential for engaging the global audience

15/06/2017

Beyond localization: Why transcreation is essential for engaging the global audience

Used primarily in marketing and advertising, transcreation focuses on the concept of the campaign and on the intent of the message in order to provide cultural context and to recreate the nuances of its voice and tone.

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5 ways AI is transforming international trade

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5 ways AI is transforming international trade
E-Commerce in the Indo-Pacific is the untapped market Canadian businesses should look to next – Here’s how

17/08/2023

E-Commerce in the Indo-Pacific is the untapped market Canadian businesses should look to next – Here’s how
Advancing business goals through supplier diversity programs: A practical guide

10/08/2023

Advancing business goals through supplier diversity programs: A practical guide
Supply chain affected by recent labour disruption? Here are 7 steps to mitigate shipping risks

03/08/2023

Supply chain affected by recent labour disruption? Here are 7 steps to mitigate shipping risks
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